Jeff is a modern fast-food brand built around bold simplicity, recognisable visuals, and a strong street-food attitude.
The identity was designed to feel direct, memorable, and consistent across both the space and the customer experience.
Visual Identity & Packaging Design
Jeff
Project Scope
Visual identity design
Logo & icon design
Packaging design
Signage applications
Food wrapping & cup design
Concept
Jeff was created as a bold and recognizable fast-food brand with a strong visual attitude.
The goal was to build an identity that feels direct, modern, and easy to remember across every customer touchpoint.
The visual language combines simplicity with personality, creating a brand experience that works consistently from packaging and signage to social media and the physical space.
Logo & Symbol
The logo was designed with bold typography and clean shapes to create a strong and memorable presence.
Alongside the main logo, a custom character icon was developed to add personality and strengthen the brand’s visual identity across applications and signage.
Visual System
A minimal visual system was developed using strong contrasts, bold typography, and warm tones inspired by the food experience itself.
The identity remains flexible while maintaining consistency across packaging, signage, and branded materials.
Applications
The visual identity was applied across multiple touchpoints, including food packaging, wrappers, cups, signage, and in-store graphics.
Each application was designed to create a cohesive and recognizable customer experience.
