Castle en Blanc is a handmade pop-up cocktail menu designed for World Class Greece, inspired by Johnnie Walker Black Ruby. The project explores how physical interaction, storytelling, and craftsmanship can elevate the way a cocktail menu is experienced.
Handcrafted Pop-Up Cocktail Menu
Castle en Blanc
Project Scope
Concept development, structural design, illustration, handmade prototyping, photography, and post-production.
Concept
The concept is inspired by a castle as a symbol of mystery, discovery, and ritual. Just like a signature cocktail, the experience unfolds step by step — revealing layers, details, and surprises through interaction rather than instant visibility.
Logo & Symbol
The catalogue was designed as a fully functional pop-up structure, with the castle forming at the moment of opening. Multiple test samples and handmade prototypes were developed to ensure the mechanism worked smoothly while remaining durable and precise.
Visual System
Before revealing its interior, Castle en Blanc presents a minimal and clean exterior. This contrast was intentional — creating anticipation and emphasizing the transition from calm simplicity to a rich, immersive visual world once the catalogue opens.
Applications
The pop-up menu was used to present the client’s cocktail recipes in a unique and memorable way. Beyond its visual impact, the project focuses on the tactile experience — the weight, texture, and first feeling when holding the catalogue — turning a menu into a collectible object.
